Trend Forecasting

Back to Nature

Economic and social changes are the main reasons behind this future trend prediction. The roots of this trend can currently be seen in certain aspects of design yet it can be predicted that it will grow and become more of a lifestyle rather than a fad trend in the future. This trend forecast being ‘Back to Nature.’ Back to Nature summaries the idea that people are looking to live more environmentally friendly and more economically aware. 

At the moment people are already moving towards this natural way of living. To begin with there has been a rise in eco products such as natural paints, and even a popularity in organic food and natural ingredients, down to the rise in assorted teas. This also links into the category of buying locally, where we have seen an increasing trend of people purchasing their food from local farms and companies rather than depending on the large supermarket chains.

In regards to design a number of innovative items have been created for more sustainable living. Plant air purifiers and green walls are examples of this. Product design is that is eco friendly is also becoming a factor on designers minds. 

This trend will have a global impact as it develops over time. With the urban popularity increasing it can be predicted that rooftop allotments for independent living will rise and greener more natural interiors will be designed with nature in mind, as an escapism of urban life and a look towards a more environmentally aware future.